JAFRA - Email: Color Teaser
Project Details
The teaser campaign was to get the Consultants excited about the new products as well as incentivize them to register for the event. The first email was sent with basic information, a graphic teaser to peak the interest of Consultants, and the ability to register for the event.
The second email provided additional information but with the same design to keep the consistent message, that the launch of the Color products will be a main focus at the event. Providing more information, including a teaser video of the Color line, gets them more excited to attend and register.
Company Overview
JAFRA Cosmetics International
JAFRA is a top direct-selling company in the beauty and skincare industry with over 500,000 consultants in 18 countries. JAFRA wanted a fresh new look for their websites, with a main focus on their product and model images. This involved creating new and relevant images for each page while adhering to the brand guidelines.